As I sit here during the first intermission of game 7 of the Stanley Cup Finals (go blues) I realized an astonishing fact. Out of the 30 NBA teams 17 of them have a logo that features a basketball. Keep in mind this is a league that is worth billions and billions and has franchises that have some cash to throw at an original thinking marketing department. Compare this to the NFL where only one team has a football. That one team; The New York Jets and let’s face it, they’re hanging on by a thread. If you don’t believe me, check out these logos:
Step your marketing game up NBA, there’s no excuse. A lot of these logos were recently revised over the past few years. Surely, somewhere there is an NBA marketing intern that has an original thought.
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By: Dennis Burkett